pasby offers a seamless digital ID to help African businesses tackle auth, fraud, and compliance with secure, dev-friendly tools.
Our why
The founder aims to provide the missing digital infrastructure to support the success of Africa's digital economy.
Problem
Africa lacks a unified digital identity system causing fragmented authentication, fraud, and compliance issues.
Solution
pasby offers a digital ID service providing secure authentication, seamless API integrations, and cross-industry adoption.
Business model
B2B2C2G model offering free usage for B2C, and tiered pricing for B2B and B2G services.
Market
1.4 billion people in Africa, with Nigeria as the initial target market, focusing on 80M+ unbanked individuals needing secure ID.
Traction
30+ active eIDs, 500+ monthly identity flows, and prospective integrations with major financial partners.
Winning formula
With Africa's growing digital economy and lack of comprehensive digital ID infrastructure, pasby has a significant opportunity for success.